118774_4: The Impact of Organisational Development and Change on Learning and Development

Topics Covered

Chapter 1: Client Engagement and Management in the Learning Process

• Managing learning and development suppliers
• Vendor selection
• Contract negotiation
• Relationship management
• Quality assurance
• Compliance and risk management
• Performance evaluation
• Client identification, mapping, analysis techniques and tools, ranking and resource identification
• Benefits and risks associated with client arrangements

Chapter 2: Marketing Concepts

• The marketing concepts
• Developing a marketing strategy
• Marketing media
• Select the advertising media
• Location advertising media
• The media plan
• The target market and positioning of the own venture
• Developing a targeted marketing strategy
• Sales forecasting
• Marketing ethics
• Ethical issues

Chapter 3: Analysing the Product or Service Requirements of the Target Market of a New Venture

• The economic environment
• Technology and marketing
• The sociocultural environment
• Sources of market information
• Competition for the provision of products and/or services
• External and environmental factors impacting on consumer behaviour
• Complex decisions
• Programmed decisions
• Personal influences on consumer behaviour
• Sociocultural influences on consumer behaviour
• The competitive advantages and disadvantages of the product or services

Chapter 4: The Market Research Process

• Research basics
• Information management
• The marketing information system
• Marketing research
• The marketing research process

Chapter 5: Developing and Implementing a Marketing Plan for a New Venture

• What is marketing management?
• Strategic planning
• Marketing planning
• Marketing objectives
• Marketing strategies
• Selecting target markets and marketing mixes
• Marketing plans
• Implementation of the marketing plan
• Aligning the marketing plan to the business plan

Chapter 6: Reviewing the Marketing Plan

• Review and control
• Steps in the review and control process
• Evaluation and control techniques

Chapter 7: Marketing and Client Care

• The elements of marketing
• The principles of marketing
• The definition of your organisation – branding
• The legal obligations of marketing
• Concepts and tools of internal and external client relationship management
• Preparing a marketing plan

This course is part of the following qualifications that we offer:

1. Core 118774 - Advanced Occupational Diploma: Learning and Development Advisor Level 7, 195 Credits